Why Every Lawyer Should Start a Podcast to Grow Their Law Firm

Podcasts are no longer just a trend—they’re a powerful tool for lawyers who want to build credibility, attract new clients, and grow their law firm. At Lakeshore Video, we specialize in corporate podcast production for law firms, helping lawyers share their expertise in a professional, polished way. Recently, we filmed a podcast with Russell Shapiro from Levenfeld Pearlstein in Chicago, featuring Michael Horwitz from BDO Alliance USA, and the results highlight exactly why every lawyer should consider starting a podcast.

Build Credibility as a Lawyer

A lawyer podcast allows you to explain legal topics clearly and professionally. When clients hear you break down complex legal issues, they start seeing you as an expert in your field. This kind of credibility is difficult to achieve through traditional marketing alone.

🎥 Watch our short video on why lawyers should start a podcast

to see how a podcast can build trust and authority:

Attract New Clients 24/7

One of the biggest benefits of a podcast for lawyers is its ability to work around the clock. Each episode you post online becomes a long-term marketing tool. Platforms like Spotify, Apple Podcasts, YouTube, and social media let your content reach potential clients constantly. With professional podcast production, you can also repurpose episodes into clips for social media, extending your reach even further.

Expand Your Network with Corporate Podcasting

A corporate podcast doesn’t just showcase your expertise—it’s also an excellent networking tool. Sitting down with other professionals, like Russell and Michael, opens doors to collaborations, referrals, and opportunities you wouldn’t have access to otherwise. Networking through a podcast for lawyers can be a game-changer for your practice.

Show Your Personality and Human Side

Clients hire lawyers they trust, not just someone with credentials. A professional podcast setup lets your personality shine through, making you more approachable and relatable. Whether you’re discussing legal insights or industry trends, your podcast gives clients a chance to connect with you on a personal level.

🎬 For a full look at how we film these lawyer podcasts, check out our behind-the-scenes video:

From lighting and camera setup to audio recording, it’s a complete guide to creating high-quality content.

Ready to Start Your Lawyer Podcast?

If you’re ready to build credibility, attract clients, and grow your law firm with a professional podcast, let’s make it happen. At Lakeshore Video, we specialize in corporate podcast production for lawyers, handling everything from lighting and camera setup to audio and post-production.

🎯 Get started today—contact us to discuss your podcast idea and see how we can help your law firm stand out in Chicago and beyond.