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  • Writer's pictureGeorge Niksch

Lakeshore Video Empowers Levenfeld Pearlstein: ESOP Insiders Series Podcast Elevates Legal Expertise

Updated: May 9

In the bustling legal landscape of Chicago, law firms are constantly seeking innovative ways to distinguish themselves and showcase their expertise. Levenfeld Pearlstein, a prominent law firm in the city, found a powerful ally in Lakeshore Video, a creative video production company dedicated to helping businesses tell their stories through visual content. Together, we embarked on a groundbreaking marketing journey that would not only boost public awareness, but also position Levenfeld Pearlstein as a true knowledge leader in the industry.

Recognizing the growing importance of podcasts in the digital age, Levenfeld Pearlstein seized the opportunity to create the "ESOP Insiders Series" hosted by David Solomon, a seasoned attorney at the firm. ESOP, Employee Stock Ownership Plan, transactions are complex and crucial aspects of business law, and the podcast aimed to delve deep into the intricacies of these transactions. To ensure a high-quality production, Levenfeld Pearlstein enlisted the expertise of Lakeshore Video to bring their vision to life.

Lakeshore Video's role in the project extended beyond conventional videography. We embraced the firm's vision and worked collaboratively to develop a visually engaging podcast that not only captured the depth of legal discussions but also appealed to a broader audience. The result was a series of professionally produced video clips that combined informative content with captivating visuals, making the complex world of ESOP transactions accessible to a wider audience.

The ESOP Insiders Series became more than just a podcast; it became a powerful tool for boosting public awareness of Levenfeld Pearlstein's expertise in the field. By leveraging the popularity of podcasts, the firm reached a diverse audience, including business owners, entrepreneurs, and legal professionals interested in the intricacies of ESOP transactions. The accessible and informative content provided by the podcast positioned Levenfeld Pearlstein as a go-to resource for anyone seeking insights into this complex area of law.

The ESOP Insiders Series didn't just stop at increasing public awareness; it positioned Levenfeld Pearlstein as a knowledge leader in the ESOP transactions domain. By featuring an interview with industry expert Kelly Finnell, a renowned figure in the field, the firm showcased not only their own expertise but also their commitment to staying at the forefront of legal developments. The podcast became a platform for thought leadership, reinforcing Levenfeld Pearlstein's reputation as a trusted authority in the legal community.

In the dynamic world of legal services, Levenfeld Pearlstein's collaboration with Lakeshore Video for the ESOP Insiders Series has undoubtedly set a benchmark for innovative marketing strategies. The success of this podcast not only heightened the firm's visibility but also positioned them as thought leaders in ESOP transactions.

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If you're intrigued by the potential of podcasting to elevate your business and boost sales, Lakeshore Video is ready to help you craft a compelling narrative. With a proven track record of transforming complex subjects into engaging content, Lakeshore Video can be the catalyst your business needs to reach new heights.

Reach out to Lakeshore Video today to explore how podcasting can be leveraged to tell your unique story, showcase your expertise, and connect with your target audience. Whether you're in the legal industry, a different professional service, or any business looking to enhance its online presence, Lakeshore Video's expertise can be tailored to suit your specific needs.

Don't miss the opportunity to amplify your brand and expertise through the power of podcasting. Contact Lakeshore Video now and embark on a journey to elevate your business in the digital age.

For Tech Nerds:

We used 5 cameras to film this podcast. We had 3 Lumix S5 cameras, a Lumix S1, and a GH5s. We used the GH5s for the wide with the Sigma 18-35mm lens and then used a Panasonic 50mm for the medium and 85mm for the tight shots on the Lumix S1 and S5 cameras. The tight shots were on Neewer electronic sliders. We used Godox SL300s for our key and backlights with Photix 105 softboxes. The fill light is a Neewer SL60w with a globe lantern modifier. We used Sennheiser 416 microphones to capture clear 32 bit float audio into the Zoom F3. We used Cineview HE wireless HDMI transmitters to transmit the video from each of the 5 cameras over to the ATEM Mini Extreme ISO. This allows us to not only view all of the different camera angles, but also live edit the entire podcast to save time in the editing bay. We also used a Hollyland Mars X transmitter to transmit over to the iPad so the client can watch the live switching in real time and write down any notes or feedback they have about the podcast. We recorded in 10bit 4k 30fps V-LOG in the cameras and then re-linked that footage in post to the Davinci Resolve file that the Atem Mini created so we didn't have to re-edit. Check out the behind the scenes photos below!

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